WARNING AUSTRALIA'S

Fake Florists take 25% to 65% in undisclosed commissions, they do not sell flowers, they just take orders and payments for the flowers from which they take their commissions. The fakers are know in the florist industry as "order gatherers".
DEFINITION OF A FAKE FLORIST

"GOOGLE" AIDS & ABETS OR OTHERWISE ASSISTS THE FAKERS BECAUSE GOOGLE MAKES HEAPS OF MONEY FROM THEM.

The above illustrates an Australian florist search with Google.com.au. It is a small representations of Google Searches, as across Australia there would be thousands of similar results. 
Across Australia and the globe, Google generates HUGE REVENUE from similar searches for the fakers.

The "OVERALL IMPRESSION" given to consumers is that the Fake Florist is located at the location that is searched.
THIS IS A FALSE IMPRESSION AS THE FAKER DOES NOT EXIST AT THE SEARCHED LOCATION.
The false impressions are arguably FRAUDULENT, and in any event are multiple contraventions of Australian Consumer Law (ACL)

Recent events in Australia during February 2021, have illustrated the dominance and power of Google and Facebook on the Australian Business Scene.



Google sets up a system for Real Florists (below the Fake Florists).

However, while collecting huge revenue from Fake Florists, Google inserts serious obsticles in the way of Real Florists getting a spot on the Real Florist System by requiring onerous verification of the Real Florist existence by:

  • mailing a postcard (from ??? in the world) with a Verification Code to the Real Florist where the code is to be inserted in the Real Florist's Google My Business profile.
    TROUBLE IS the postcard never arrives.
  • Alternatively according to Google instructions, requiring LIVE Video Verification where the Real Florist is to show a Google specialist around the Florist's work space and business... AND also requiring the following intrusions...
  • "If you meet customers on your premises we’ll want to see your public space as well."
  • "If you service your customers at their location, you can show us the tools and instruments that you use to cater to your customers."
  • "If you use a vehicle to get to your customers, you can show our specialist the license plate of your registered motor vehicle (sorry, no public transit accepted at this time) and your business logo on the vehicle."
  • Google REFUSES to accept a current ASIC Business Registration certificate listing the Florist's ABN, full name and business address, as Verification instead of the above onerous video intrusion.
  • Google REFUSES to allow Genuine Online Real Florists with ASIC Business Registration into its REAL FLORISTS SYSTEM or its GOOGLE MY BUSINESS PLATFORM.
THE CROOKED GOOGLE SYSTEM

THE RESULT:
is that Google protects its Fake Florists from fair competition with Genuine Online Real Florists, by denying Real Florists entry into its Real Florists System and its Google My Business platform. 

THE UTTER GOOGLE HYPOCRISY IS:
that no Verification is required from the ONLINE FAKE FLORISTS who are spending oodles of money with Google, and who NEVER identify to consumers in their online publications: 
• their place of business;
• that they are NOT Real Florists;
• the commissions they charge a Real Florist to provide the flowers;
• the identity or address of whoever is fulfilling the flower orders;
• or that the flowers may be provided from a distant warehouse not in the location published by Google Search;
which is in stark contrast to what Google requires of Real Florists.

AND ADDING TO THE TRICKERY, Google publishes local telephone numbers (as per the above image) which are redirected to a call centre, in this case... in Brisbane. This is a clear indication of a dishonest intention to mislead or deceive consumers into thinking they are dealing with a local florist at the chosen location, when that is NOT the case.

AND WHILE GOOGLE CAUSES CONSUMERS TO ENGAGE A FAKE FLORIST BY MISLEADING OR DECEIVING CONSUMERS, by Google refusing to allow Genuine Online Real Florists into its Real Florist System or Google My Business platform, Google manages to keep Genuine Online Real Florists from competing fairly with Google's favoured Fake Florists.

WHAT OTHER OPTIONS DO THE REAL FLORISTS HAVE?

WELL ONE:
is to increase Google's Fake Florist revenue by competing with the Fakers.

Trouble is that's VERY EXPENSIVE, especially in times of Covid which is seeing many Real Florists going out of business: 

Going into competition with Fake Florists?

Google's own fee for making this excursion by a Real Florist, is in excess of $547.00 PER MONTH.

Anything less, Google states:
"With a budget lower than your competitor [i.e, Fake Florists] range, your ads may not get you noticeable results."

GOOGLE AD FEES

This Google behaviour forces HONEST COMPETITORS to enter into the hugely expensive Google Ads program, so as to compete with DISHONEST COMPETITORS.

DETERMINING WHETHER CONDUCT IS UNCONSCIONABLE

There are a number of factors a court will consider when assessing whether conduct in relation to the selling or supplying of goods and services to a customer, or to the supplying or acquiring of goods or services to or from a business, is unconscionable. SOURCE

• the relative bargaining strength of the parties

• whether any conditions were imposed on the weaker party that were not reasonably necessary to protect the legitimate interests of the stronger party

• whether the weaker party could understand the documentation used

• the use of undue influence, pressure or unfair tactics by the stronger party

• the requirements of applicable industry codes

• the willingness of the stronger party to negotiate

• the extent to which the parties acted in good faith.

In the circumstances of Google having massive and undisputed dominance in the Internet Search Market:


CONCLUSION 1.
Google makes misleading or deceptive publications for the Fake Florists, in exchange for bucket loads of money from Fake Florists.
CONCLUSION 2.  
Google requires Real Florists to adhere to a set of Google guidelines that require a totally unreasonable system of verification. This Google behaviour is designed to unconscionably drive the Real Florist into signing up with Google Ads.
CONCLUSION 3.
Google makes no attempt to apply its guidelines onto the misleading or deceptive activities of the Fake Florists.
CONCLUSION 4.
Google is dishonest.
CONCLUSION 5.
Google engages in Unconscionable Conduct

NEWS ITEMS

1

ANTITRUST LAWSUIT AGAINST GOOGLE

21 October 2020
The U.S. Department of Justice filed a lawsuit against Google for “unlawfully maintaining a monopoly in general search services and search advertising in violation of the U.S. antitrust laws.” Google is accused of being “a monopoly gatekeeper for the internet” engaging in “anticompetitive tactics to maintain and extent its monopolies”. PDF copy

2

lIlegal Monopoly Or Not, Google’s Dominance Is Reflected In Search Startup Funding

23 October 2020
In its long-awaited antitrust lawsuit against Google, the U.S. Justice Department charged this week that the tech giant holds an illegal monopoly over search and search-based advertising. By controlling 88 percent of general searches, the government maintains, the company is stifling competition. PDF copy

3

Google Antitrust Woes Mount With Third Suit Targeting Dominance

18 December 2020
Google’s dominance in online search came under the broadest attack yet as a group of states filed the third antitrust lawsuit in two months against the internet giant owned by Alphabet Inc. PDF copy

4

Google ‘overwhelmingly’ dominates search market, antitrust committee states

6 October 2020
Google created a wide-ranging monopoly that includes favoring its own services and demoting others, a U.S. government antitrust subcommittee argued in an antitrust report Thursday. PDF copy

5

ACCC v GOOGLE LLC and GOOGLE AUSTRALIA Pty Ltd

29 October 2019
FEDERAL COURT of AUSTRALIA
Misleading or Deceptive Conduct and False or Misleading Representations. PDF copy

CORRESPONDENCE TO GOOGLE:

25 February 2021

NO RESPONSE

By email to [email protected], Google was requested to respond to any inaccuracies that may exist on this website.

26 February 2021

NO RESPONSE

By email to [email protected], Google was requested to respond to the requirements of Australian Law regarding the Unconscionable Conduct set out on this website.

26 February 2021

Acknowledgement of receipt of web form.

By web form to [email protected], Google Removals was requested to take down contraventions of Australian Consumer Law (ACL) as exposed at https://fake.florist, in particular the unlawful Misleading or Deceptive Conduct and Unconscionable Conduct that is widespread across Australia and would number in thousands of instances. I also informed Google that I am preparing to enter into an online florist business in Australia, and that I suffer huge unfair competition and unconscionable restrictions by Google and the search activities of Google who is dominant and has a virtual monopoly in the marketplace.

26 February 2021

NO RESPONSE

By email to [email protected] Google Legal was informed of the matters at https://fake.florist concerning Google's contravention of Misleading or Deceptive Conduct and Unconscionable Conduct as legislated in Australia. Google Legal was request for comment.

26 February 2021

NO RESPONSE

By email to [email protected] Google Press was informed about the issues at https://fake.florist and was requested for comment.

27 February 2021

NO RESPONSE

By email to [email protected], Google was informed of the contacts with Google Removals, Google Legal and Google Press and that https://fake.florist had been updated. Google was again requested for comment. 

GOOGLE AUSTRALIA REVIEW

Google Australia Pty Ltd - In Google Review

GOOGLE REVIEW

Google Australia Pty Ltd - In Google Review


DEFINITION OF A FAKE FLORIST:
An internet business that does NOT purchase, stock and arrange fresh flowers for sale to the public, and exists for the sole purpose of inserting itself as a (legitimate but fake) florist between the public and real florists, so as to gather flower orders and extract exorbitant undeclared commissions from the world wide purchasing of flowers by the public, some of which goes to Google revenue.
A Fake Florist is nothing other than an internet operator falsely posing as a Real Florist that usually uses Google Adwords to get to the top of the list for a given florist/flowers search. Examples of this are shown by the Google search displays above
Fake Florists ARE RENOWN for Fake Reviews while all offer same day delivery, which attracts pot luck as to freshness. Given the chunk of revenue taken as per the example below, a florist who is silly or desperate enough to take orders from these fakers, is encouraged to get rid of the stalest of their flowers at the back of the fridge.
EXAMPLE:
PUBLIC SPENDS $100 > FAKE FLORIST TAKES $40 > REAL FLORIST GETS $60

IMAGES OF FLOWER ARRANGEMENTS:
Many if the images of flower arrangements displayed by fake florists are also FAKE. Closer inspection reveals that the arrangements (especially those in vases) are unnatural and virtually impossible to reproduce in real life. They originate not from photography, but by digital construction on a computer.

DIGITAL ROSES

Manifestly Fake:

FAKE ARRANGEMENTS

PETALS
Dancing Daisies says it all:
See Product Review

PETALS Dancing Daisies

BLOOMEX
Lavender Love:
See Product Review

BLOOMEX Lavender Love

BLOOMEX
Digital Concoctions
See Product Review

BLOOMEX FAKE FLORIST DIGITAL CONCOCTIONS

Real Florists, please link to this site.
If you find another Fake Florist, or have a story to tell, please let us know




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